GA + MassTLC Present: The Future of Talent - Employer Branding
General Assembly - Downtown
125 Summer Street
Boston, MA 02110
About This Event
Introduction: Innovation has hit human resources transforming how companies attract, train and retain A-list digital talent. In a market where digital talent is scarce, top companies have to work hard to create and maintain a unique employer brand identity and culture that attracts, inspires and motivates their staff and it’s not just about offering the biggest salary.
Join General Assembly and MassTLC for The Future of Talent — an event series that explores how Boston’s top tech companies are redefining how they create an employer culture of growth and success.
Featured Experts: Our panel of branding and talent acquisition experts from LogMeIn, Tech Connection, ReferralMob and Dun and Bradstreet will explore how a mix of creative recruitment practices, employer brand strategy and designing an office space that supports your company culture can create long-term employee loyalty and happiness in the workplace.
What You’ll Take Away: Whether you’re working at a large tech company, early stage startup, or small business — learn practical tips for building an employer branding strategy that suits your company needs and size and attracts the top digital talent your company needs to grow.
Why It Matters: A company’s employer brand is two times more likely than its external marketing brand to drive job consideration, according to user insight data from LinkedIn. It doesn’t matter if you work for a large corporation, a recently funded start-up, or somewhere in between, talented employees are the single most important factor in determining an organization's success.
◾Employer branding, how to raise your company’s profile and manage its reputation on platforms such as Glassdoor.
◾How to build a consistent brand message for future employees across channels e.g careers webpage, LinkedIn, job boards etc.
◾How to foster a positive company culture through your office space